There are many theories and data sets that should be incorporated into your marketing strategy. You need an intimate understanding of your industry, a knowledge of who your target customer is and what their strongest needs and...
Read MoreWith every Google algorithm update comes a change in the way Search Engine Optimization (SEO) works. One has to redefine and relearn the best practice. SEO is not done once and over, rather, it is a continuous effort. Like any...
Read MoreThe Financial Times announced an agreement with Factiva to provide access to FT content under a new licensing model. From April 2008, any organization that wants unlimited digital access to FT content will be invited to...
Read MoreRafts of research show that people, particularly Millennials, live a mobile-first existence, relying on their personal devices to access content, conduct commerce, and interact with companies, social networks, and each other. At...
Read MoreThe global platform economy is one of the major powerhouses for digital innovation and transformation. Needless to say that most people go at least once a day to a platform where they can share, buy, or learn. E-commerce,...
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