Omnichannel content—if you can accurately define it, you’re probably a step ahead of the next guy. Even the experts, such as Apoorv Durga, founder of AltView Advisory, say omnichannel is “tough to define...
Read MoreZoom Information, Inc., a search engine for discovering people, companies, and relationships, has been awarded its third patent. The new patent (United States Patent 6,983,282) protects a computer method and apparatus for...
Read MoreOn the speaking circuit, the most frequent question I get asked is around the ROI of social media use in marketing and communications. Often, ROI questions arise because marketers—who have spent their careers measuring the...
Read MoreWhat keywords are driving traffic to your site? Once on your site, what content do visitors consume? Which content drives traffic most efficiently through the sales funnel? Which content does the best job of building engagement?...
Read MoreIn an increasingly high-tech world in which artificial intelligence (AI) and machine learning are rapidly accelerating our understanding of customers and paving innovative pathways to reaching them more intuitively, digital...
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