FEBRUARY 28, 2025

Welcome to The Tilt, the newsletter for content entrepreneurs from Tilt Publishing. Together, we’re redefining what it means to be a publisher.

Read about the latest hit from Tilt Publishing’s newest author below.

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content entrepreneur spotlight

How Victoria Kurichenko Started on Medium and Built a Thriving Independent Content Business

Entrepreneur: Victoria Kurichenko

Biz: Self Made Millenials

Tilt: Helping brands drive steady traffic with SEO

Primary Channel: Medium (20K)

Other Channels: Newsletter (10K), LinkedIn (2.5K), X (865)

Time to First Dollar: 1 month

Rev Streams: Medium partner program, consulting, digital products, affiliate, sponsorships

Our Favorite Actionable Advice

Start small and experiment with platforms: Victoria began her content journey on Medium with a simple blog post about Google Ads. Despite earning only $7 in her first month, she saw the potential in content monetization.
Own your audience: While Medium provided a solid audience and revenue stream, Victoria realized her business was dependent on the platform. She launched her website and newsletter to ensure access while using Medium as a marketing tool and revenue source.
Niche to grow: Victoria published three different newsletters but couldn’t monetize them well. She narrowed it down to one newsletter covering growing a solo entrepreneurial business through search engine optimization (SEO).
Think evergreen: Timeless products can help create stable revenue. Victoria’s first ebook has sold over 350 copies and earned over $10K in revenue.
Diversify pricing: Victoria offers multiple price points for her audience, from $25 writing bundles to a 12-month content plan at almost $1K.

– Marc Maxhimer

Read Victoria’s story and how the war in Ukraine affected her path.

tilt publishing book club

As February closes, another Tilt Publishing author opens their first book. Congratulations to A. Lee Judge on the release of CASH: The 4 Keys to Better Sales, Smarter Marketing, and a Supercharged Revenue Machine! Lee delivers a master class on transforming sales and marketing into a unified, high-performing revenue machine.

You can buy the book directly on his site.

Go great … Great nonfiction writers connect with their audience on an emotional level, write with compassion and empathy, and give without holding back. [Bennett R. Coles]
Date or buy … An author turns into an accidental bookseller on a dating app. [Lit Hub]
Author work … “Your job isn’t just to provide information. It’s to build trust, create connection, and turn casual readers into lifelong fans.” [Allison Lane]

things to know

Money

Moving app: Substack now lets creators post video content through its app and allows for them to be monetized. [CNBC]
Tilt Take: Ease of publishing usually prompts more people to do it (and yes, it’s a TikTok-response move, too).

Audiences

Bye tradition: Over half of Gen Z (61%) and millennials (53%) use AI tools rather than traditional search engines, according to new research from Vox Media and The Verge. The analysts say it indicates power shifting back to the consumer, where personal, intentional, and trustworthy communities thrive. [The Verge]
Tilt Take: Don’t spend as much time playing the SEO game. Do spend more time building community-focused content.
Open sesame: LinkedIn added send and open rates for its newsletter analytics. The send number represents subscribers who received an email notification for the article. The open rate is the percentage of subscribers who opened that email. [Lindsey Gamble]
Tilt Take: It’s about time LinkedIn publishers know the numbers behind their interactions.

Tech and Tools

Maybe real: Meta may develop a standalone app for short-form videos – making the Reels concept its own thing. [Tech Crunch]
Tilt Take: Where there is a move like this, there is an opportunity for money – for Meta, not the creators.

And Finally

So long: A lifestyle and culture creator confesses the industry is too competitive so she’s looking for full-time work. [Digiday]
Tilt Take: This creator operates like an influencer, not a content business where you don’t have to rely on getting paid for user-generated or sponsored content.

business of content

Finding Your Yes, But Differentiation Message (Content, Inc.)
Vertical AI Content Creation Next Big B2B Boom (This Old Marketing)
Book Publicity Simplified with Sarah Franklin (Publish & Prosper)
ICYMI: Be an Expert

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