Paul Hobday

Paul is the Senior Content Manager at Lulu. When he's not entrenched in the publishing and print-on-demand world, he likes to hike the scenic North Carolina landscape, read, sample the fanciest micro-brewed beer, and collect fountain pens. Paul is a dog person but considers himself cat tolerant.

Articles by Paul

How to Craft a Nonfiction Book Title That Sells and Builds Your Brand

Posted by Paul Hobday | Apr 3, 2025 | Publishing, Revenue

Discover essential strategies for crafting nonfiction titles that grab attention, clearly communicate your book’s value, and aligns perfectly with your brand.

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5 Ways to Monetize Your Passion as a Travel Creator Entrepreneur

Posted by Paul Hobday | Mar 6, 2025 | Revenue

Follow in the footsteps of travel content entrepreneurs while creating your own path with these five revenue streams.

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Do Personas With an AI Assist

Posted by Paul Hobday | Apr 11, 2024 | Audience Building, Revenue

Developing personas leads to a deeper understanding of your audience. Start with these five things to develop an audience persona.

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CTA: Ask Your Audience to Do Something

Posted by Paul Hobday | Mar 14, 2024 | Audience Building

CTA stands for call to action. For you, those three letters stand for an opportunity to move your...

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Unlock a Keyword Strategy

Posted by Paul Hobday | Mar 7, 2024 | Audience Building, Technology and Tools

As a content entrepreneur, you want the audience to find your content. Search engines can help...

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